Traditionally, cloud has been positioned as a cost-effective method of hosting applications. While this mindset has led to some positive cloud migration cases and effective cloud-native application development, the opportunities go much further for ambitious businesses wanting to make the most of the move to the cloud. A cloud-initiated transformation within a business can be the mechanism for providing consistent customer experiences on a global scale.
What has often held companies back with cloud initiatives is a conservative approach to controlling data. But after more than a decade of lessons and established success the questions have shifted from “why move to the cloud?” to “how do I make the move successfully?”